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Sports Illustrated
everyone that drinks soda
Coca Cola Zero
People want to be able to enjoy their drinks without having to worry about the calories. With Coke Zero they can have the great taste of a coke without any of the calories.
The consumer should buy Coke Zero because it has great taste with zero calories and they can enjoy life again without worrying about gaining weight.

Sports Illustrated
Kids that play football
Nike Football gear
The consumer wants the cleats and pads that NFL players such as Adrian Peterson wear because they know it is the best!
The consumer should buy the Nike Zoom alpha Talon gear because if they don't they will be falling behind all the other players that do own the gear. The motto in the ad says "Wear it or Chase it"

Sports Illustrated
People that love fishing and the outdoors
Fishing Equipment
The consumer wants to be a successful fisherman therefore they should go to the website takemefishing.org to have all their questions answered by the pros
The consumer should buy stuff off the website because they know it will be the best most high quality fishing gear that is guaranteed to make them successful on the water.