RA #2

http://www.stanford.edu/class/linguist34/advertisements/alcohol%20ads/index.htm


These two ads are alcohol ads for Skyy Vodka. They were published in various well known magazines such as Rolling Stone, Vogue, Glamour, ect. Both of these ads audiences are the younger aged drinkers which would be around 21-35. We see this by the bright colors shown in both pictures and also the kind of "fun" attitude shown in both.

In the first ad we should notice:

• the bright colors
• the "party" atmosphere
• how the hands are reaching towards the lady showing "popularity"
• The beauty in the lady
• the black dress - looks slimming
  
• and the empty glasses showing that everyone wants more of the Skyy Vodka

In the second ad we should notice:

• the money
• how much fun the couple is having
• the bright colors
• the black dress again
• the guys almost empty glass
  

I chose these two ads because they looked like fun to analyze with there being very little words and mostly pictures it really makes the viewer try to decipher what it is going on. Also the bright colors of the ad really caught my eye as they are both very similar in many ways. The biggest difference to me is the audience, where as the first audience is more of the party crew showing that everyone wants the drink the second ad is more of a romantic, date night type of drink.